Welcome
My name is Daryl Drozda. I am an experienced marketing and communications professional. I have a passion for community engagement. My personal philosophy is that strong communication builds community, which is why am an excellent candidate for the Sr. Communications & Engagement Strategist position.
Thank you for viewing my ePortfolio. I look forward to sharing with you.
Social Media
I am responsible for managing our social media channels in my current position as Manager at GUS Canada. This includes developing and approving the overall strategy, content copy and graphic design. I started all of the social media accounts for GUS Canada upon starting this position in 2021. We now have 3000+ followers on LinkedIn and 1000+ followers on Instagram.
Click the link below to view samples of copy and graphic design for Instagram.
Website
I am responsible for updating and maintaining the GUS Canada website. This includes updating content on a regular basis including general information and our careers page. I am manage our weekly blog posts and share news stories as needed while ensuring our site is SEO friendly.
Click the button below to explore the GUS Canada website.
E-Magazine
I developed the GUS Canada E-Magazine in my current position as Marketing Manager as an initiative to increase engagement within our internal and external community. The E-Magazine is released quarterly and features new and exclusive stories that are generated in-house.
View a sample of an email that was distributed to our internal team when we launched the inaugural issue.
MFA Email Templates
I manage communication plans and strategies for GUS Canada-wide initiatives. A recent initiative we are implementing is mandatory Multi-Factor Authentication (MFA) for staff and faculty. I collaborated with our IT department to develop the communications strategy and email templates for our institution’s marketing and communications departments to use throughout the MFA rollout.
Press Release
I am experienced in writing executive communications for our leadership team including press releases. Please find an example of a recent press release announcing one of college’s new campus. We received a request for an interview from EvoLLLution for this release.
